Too often the dad blogger community is sidelined and ridiculed as a fad, a reaction to the success of mom blogging, or just something for crazy guys who aren't masculine enough. ProActiveDads was not only built as a response to those inaccurate criticisms, but also because we collectively understand the importance of media and stereotyping on today's culture and society.

With all of that in mind, we are extremely grateful to see the fruits of dad bloggers (and, indeed, all involved fathers) finally seeing some incredible dividends in today's media environment!

TIME Magazine recently compiled their "Top 10 of Everything" lists and one of the categories was "TV Ads". Great dad portrayals not only made the list twice, but they were the top two ads of the year!

Google's ad for their relatively new Chrome internet browser shows how a new father documents the life of his young daughter through the power of Google's tools on the internet, especially GMail. Its a heartwarming piece and an accurate portrayal of how dads don't have to do everything like moms. We have our own ways of being involved that are just as precious as scrapbooking.

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The second best TV ad of the year was the first-rated ad from this year's Super Bowl: The Force - Volkswagen. Dads have awesome ways to be cool and make tremendous impacts in the lives of their children and Volkswagen USA captured that beautifully.

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If you don't think a revolution in parenting is occurring, clearly you aren't seeing some of the positive changes in the media around you!