"When the moon hits your eye, like a big pizza pie, that's..." a mess that will definitely stain your shirt. It is also descriptive of a recent social media failure executed by Ragu.
Beginning in March of 2011 Ragu began creating videos to target the mom blogging community and get opinions about dinner time. The goal was to tap into the conversation about dinner, cooking, and healthy choices. And in the last couple of months they began to reach beyond their target mom audience and began spamming dad bloggers on Twitter hoping they would join the conversation. Unfortunately for Ragu, they sent links to a video that played on an old and offensive stereotype: the hapless dad!
As you might imagine, dads joined the conversation. Ragu was publicly flogged for their inept usage of social media, their offensive video, and their long period of time without any response to the dad blogging community. Overall, I don't think Ragu won over any dads to their side of the aisle. If anything, guys like me -who cook and do grocery shopping- will be buying Prego or making more homemade sauces in the future.
My wife and I both cook for the family. We're both good at it and we put a lot of effort into giving our son a variety of healthy and flavorful options. So yes, on behalf of all awesome dads who cook, I found the video offensive and such tired use of inaccurate stereotypes is one of the reasons I founded ProActiveDads. I've got no issue with Ragu targeting and praising moms. But don't do it at the expense of dads. Our kids deserve better representations of respect and parenting.
Fatherhood Fact: According to a 2011 study of 2,400 men in the United States, more than 50% of men ages 18-64 identify themselves as the primary grocery shopper in their household.
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