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Blog -
Family
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Written by Nathan Greenberg
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Saturday, 18 July 2009 10:25 |
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 One of our Mom supporters recently posted a message on Facebook about Krikorian Theatres "Mommy Monday Movies" program. Naturally, the name got our attention. After visiting their website, we learned that Dads are also welcomed ("This program is geared towards the mom, or dad, that wants to be able to see films without having their child interrupt the presentation for other guests.") It was mentioned as an afterthought in the description. While we applaud Krikorian for creating a program that caters to stay-at-home parents, we naturally feel that the name and program could be better geared towards ALL stay-at-home parents instead of just Moms.
We've sent the following letter to Krikorian Theatres' Vice President of Operations, Mr. Todd Cummings. We look forward to hearing back from Mr. Cummings about a newly titled stay-at-home parent program where Dads are welcomed and their status as a role model for their children is not forgotten! Todd Cummings, Vice President of Operations Krikorian Premiere Theatres, LLC
2275 W. 190th Street Suite 201
Torrance, CA 90504 Re: Mommy Monday Movies Hello Mr. Cummings, First, I would like to thank you for having a program that offers stay-at-home parents an opportunity to enjoy the movie theater experience with the very smallest of customers. If you are a parent, you have no doubt endured the difficulty in finding child-friendly entertainment. One of our supporting Moms posted a note about your “Mommy Monday Movies” on Facebook. The name of the program attracted our attention and we read the description on your website. While we appreciate the inclusion of Dads in the follow-up explanation, the name of the program gives the distinct impression that Dads are less involved, less important, or merely an afterthought in the creation of this program and the lives of their kids. Even before this economic depression, Dads comprised nearly 10% of all stay-at-home parents. Recently, that number has approached a doubling as men are drastically more affected in layoffs than women. The aged stereotype of Dad as nothing more than a provider is quickly fading. It is my hope that you will see the moral and economic benefits of renaming your program to something more appropriate that does not slight the hundreds of thousands of involved Fathers in Southern California. Let them know you value their patronage, and you may be surprised at the positive response. Some suggestions are: “Kidz Theatre Experience”, “Little Tot Theatre”, “Red Carpet for Kids”, or “Children’s Movie Magic Monday”. We would be happy to work with you or answer any questions you may have about how your program can be more equal in its marketing to both parents while growing your audience. Please don’t hesitate to contact us with any questions. Best Wishes, (signed)
Nathan Greenberg
Founder
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