Boosting fatherhood with a blog
Over the past five years, many things have changed: Dads gained more pride in their family roles, companies have paid more attention to dads as consumers, media has given more positive portrayals of fatherhood, and marketing is beginning to focus on involved dads instead of making us all seem to be Homer Simpson.
These changes have not come easily. You have supported every step. Dad bloggers have cropped up around the world demanding to be heard. Lawyers and judges have helped level the playing field. Media companies are becoming better stewards of their time and power for families. Ad agencies are realizing that they can catch more dads with honey than vinegar.
Because of those successes and a combination of other priorities, the ProActiveDads group is coming to an end. We will still fight for dads and fatherhood, but many of us are doing so in new ways with other companies. We have always been a volunteer group. Not a single person asked to be paid. We distributed the t-shirts, stuck the stickers, wrote blog posts, drafted petitions, wrote letters, and made phone calls because we cared – not because we got paid.
Today, there are many more powerful voices in the fight for positive portrayals of fatherhood. Organizations like National Fatherhood Initiative, The Good Men Project, Dads Round Table, and AllPro Dad are all gathering resources to continue their excellent efforts in making sure dads are heard. There are many others in that group and social media is buzzing every day with news, blogs, photos, and videos of great dad content.
Over the last five years, we have worked with private businesses, government representatives, and media companies to help dads win the respect they deserve. We have your support to thank for all of the progress we made. We hope that, like us, you will continue to be proud of great dads and help fatherhood be respected.
Founder and a ProActiveDad for life
FOR THOSE INTERESTED:
With the end of ProActiveDads as an active entity, we will be selling all digital assets including rights to the name, the domain (www.proactivedads.com), and ownership of associated social media accounts. Please email me at ngreenberg (at) arksidemarketing (dot) com for additional information.
This new ad from Coca-Cola celebrates the early years of parenthood. Agony. Ecstasy. Repeat.
Can you relate the parents in this commercial?
Dad bloggers are on the rise and, as we all know, fatherhood has dramatically changed in the last few decades. Check out this infographic from our friends at onlineschools.com.
From all of us -dads, moms, grandpas, and kids- at ProActiveDads, we wish a very Happy Father’s Day to all of the fathers who make fatherhood their top priority. None of us are perfect, but we love our children and want to do what is best for them.
Have a great day!
Even the guys at ProActiveDads were laughing pretty hard at this! Check out these two guys who find out how they would do if they had to endure labor pains. Looks like their wives really enjoyed their Mother’s Day presents. And so did we.
You can enjoy the video below but we’re not sure how real this simulation is. Contractions occur from the front of the abdomen all the way into the lower back. It can spread up into your shoulders and a woman’s whole body will experience the joys of giving birth. These guys were just electrocuted for an hour.
Didn’t need doctors. Could have just gone to the CIA for that torture.
(Disclaimer: This same stunt was done in January 2013 by Dutch TV hosts Storm and Zeno.)
A new commercial from British drink maker Robinsons has been whipping its way around the world. The spot is a heartwarming tale of two “pals” who make memories together and refresh themselves with a cool glass of Robinsons. Take a look and then read why we have a problem with it.
The twist at the end clarifies the strange actions one “pal” has with the other throughout the commercial. Okay, good. But the final message is where the warm and fuzzy drops off a cliff.
“It’s good to be a dad. It’s better to be a friend.”
Actually, it’s not. Being a father is a tremendous joy and responsibility. We appreciate the care and attention Robinsons obviously put into this ad and their great portrayal of an involved dad. But that message is destroyed when they tell us that dads are secondary to good friends. They are missing quite a few facts about fatherhood.
Too many parents today prioritize their child’s happiness over their preparation for being an adult. They believe that being a friend is more important than being a parent. Discipline is lacking, education suffers, and the roles of adult leadership are absent. This hinders a child’s growth and inhibits their understanding of what separates grown-ups from kids. Why should they respect a parent who acts like a friend?
George Carlin had a point when he said “obedience and respect should not be automatic, they should be earned.” That said, let’s be blunt about this: if you care more about being your child’s friend than being their parent, you’re a bad parent. (If you disagree, feel free to comment below, send us an email, or flame us on Facebook. We’ll care.)
Robinsons had a great idea. Their commercial really was a touching showcase of a cool dad who seemed to love his role…as a dad. That is the message they should have ended with. “It’s good to be a friend. It’s better to be a dad.”
I’m in day two in my fight against the ‘NO’.
My three year old daughter has taken it upon herself to yell and scream about everything any anything possible, with either ‘No’ or ‘I don’t want to’ at the top of her lungs. Her latest endeavor is refusing to eat the same type of pizza she enjoyed last week.
That was last night. This afternoon at lunch that same piece of pizza lay, fresh from the microwave, and she is as defiant as ever.
Television off, all form of entertainment removed. She sits in front of her pizza, whining at every chance.
Hopefully she will learn soon that this is a battle she will not win.
What is the purpose behind this seemingly draconian, clearly ‘old school’ method?
There is no way in hell I am going to let her grow up thinking she can just whine, cry or complain her way out of a situation. There are a great many things in this life that we have to do that we don’t like. I see too many people today who just sit by, waiting for someone to fix their problem, giving them what they want because what they have is not good enough.
That sh** won’t fly.
Hello again everyone. I’ve got some exciting news to share. A few weeks ago, I was asked by an editor at The Huffington Post if I would like to participate in a debate on children’s style. She came across a column I wrote for IEFamily.com and thought I would be ideal to take the “disagree” position on the question of “We should care about children’s style.”
I didn’t know who I would be debating on the issue or how they would structure their argument. HuffPo presents these debates in a very fun manner: you (the visitor) are asked to state your “agree” or “disagree” before you can read the two opinions. After voting and then reading both debaters’ arguments, you are asked to vote again and see if your opinion has changed.
For the record, so far I have changed more minds than my distinguished opponent. Sure, the debate has only been live for a few hours, but I’m okay with small victories.
So here’s your chance to weigh in. Go to:
Please share with your friends and family so we can get thousands of votes and see just how parents think about children’s fashion.
Thanks for your support!
Campbell’s Soup doesn’t seem to be terribly concerned with what makes dads happy. I just saw the following commercial on a news/opinion site:
Here’s my version of the commercial:
“There are only so many soup companies that make kids happy. And even fewer that care about the spending power of fathers. With fewer Campbell’s purchases and a shrinking marketshare, its amazing what a little respect can do.”